The usage of social networking sites like Facebook, Instagram, Twitter, and others has proven to be a powerful tool in the marketing world. With the help of these platforms, small and medium-sized businesses can reach out to individuals interested in the services or products. These platforms create opportunities for people to interact with one another and do business together by connecting via social media and providing an online platform to market such companies. Social media networks have helped firms expand clientele and develop at breakneck speeds. The reason is that potential customers can find businesses easily and learn about the products or services offered. Also, over 1 billion people use Instagram daily, making it easier for businesses to connect with the target audience.
We bring the five significant benefits of using Instagram for business:
Adds Trust and Credibility
User-generated content (UGC) is any form of text, videos, images, reviews, etc.— created and published by someone other than the brand. UGC can be a powerful marketing tool because it helps businesses tap into the collective voice of their customers and followers to create more authentic connections with the audience. Seeing the positive reviews of happy customers, potential customers tend to trust the brand more. UGC adds credibility, reputation, and social proof to your business.
According to the Edelman Trust Barometer in 2008, most (58%) respondents said to trust corporate or product knowledge from “people like me.”
When used correctly, UGC can help you boost brand awareness, drive traffic and leads, and even improve your search engine optimization (SEO).
Encourage customers and followers to share their content. Make it easy for people to submit their UGC by creating a dedicated hashtag on Instagram.
Feature UGC prominently on your Instagram Page. Take advantage of the temporary nature of Stories by featuring customer photos and videos that show your products in use. Leverage user-generated content on Instagram through reels, stories, posts, and more.
By featuring UGC prominently on your brand’s Instagram page, you can show your audience that you value their input and listen to what they say. This, in turn, will help create a more authentic and trusting connection between your brand and its followers.
Cultivate a Group of Return Visitors
Using Instagram Live with IGTV, you can share high-quality video content that will add value to your followers. Keep people engaged by tagging other relevant users and using popular hashtags. Also, offer giveaways and contests to followers regularly to keep them coming back for more. By maintaining a strong presence on Instagram and regularly posting high-quality content, you can draw in a dedicated group of returning visitors.
Consistent posting will help businesses build a following and keep people engaged.
Posts can be about an upcoming brand event, a new product launch, etc.
When it comes to social media, quality is more important than quantity. While posting regularly, focus on creating high-quality content your audience will appreciate.
Allows Segmentation and Targeting Audience
Instagram Ads allow you to target specific demographics and can be a great way to boost your traffic and engagement. If you’re not already using Instagram to promote your business, you’re missing out on a huge opportunity to reach new customers.
1. Create an Instagram Business Account.
This is separate from the personal Instagram account and gives businesses access to the features and insights Instagram offers.
2. Choose business objective: This will help Instagram determine where to show your ad and to whom. Choose the purpose that best aligns with your goals for the ad campaign.
The objectives you can choose from include:
- Awareness: Boost brand awareness or reach new people with your message.
- Consideration: Get people interested in your product or service.
- Conversions: Drive sales or get people to take specific actions.
3. Select Your Audience: Once you have chosen your objective, you must select your audience. Instagram offers various targeting options, including location, age, gender, interests, and behaviors. You can also create a custom audience if you have a specific group of people you want to target. For example, you could create a custom audience of people who have visited your website in the past 30 days.
4. Create Your Ad: For a photo ad, select an image of at least 1080×1080 pixels that can be up to 30MB in size. You can also add a caption of up to 2200 characters.
To make an Instagram video, select a video of 3-60 seconds long and can be up to 4GB in size. You can also add a caption of up to 2200 characters.
After selecting the ad type, you’ll need to enter your ad copy and call to action. Ensure your copy is clear and concise and that your call to action is relevant.
Finally, select a URL for the ad. This is the URL that people will be taken to when they click on your ad.
Improves Customer Relationship and Brand Loyalty
Respond to comments and questions, and like and share the content. This type of engagement will not only produce a higher rate of interactions, but it will also help to form a connection with your followers, which can lead to them becoming more invested in your brand.
Building relationships with your followers is essential to social media marketing, so ensure you take the time to do it. Get your followers to feel like they’re part of a community to continue supporting your brand.
Reaching New Customers
As a photo and video-dominated platform, Instagram is perfect for businesses to showcase their products or services to potential customers. 60% of users (more than 600 million) use Instagram to discover new products.
You can publish video tutorials and reviews or post photos displaying your products.
By tagging a product in your posts, you can turn your Instagram profile into a digital storefront that is accessible to anyone in the world with an internet connection.
Instagram for business can help you reach new customers, boost brand awareness and even increase sales.
Conclusion
Instagram has quickly become one of the most popular social media platforms, offering businesses several benefits to reach new heights. Instagram for business is a great way to connect with customers and promote your products. It is a visual platform that allows companies to share photos and videos, which can help create a connection with the audience.
