Ed’s Machinery’s newest auction for farm equipment that took place on the 9th of August was a huge hit due to our new partnership with Equipment facts.
The auction house that uses digital technology offered an online auction for the day-long auction, which resulted in an increase in bids and more interest for sellers. Here’s a recap of the auction and how it was put together.
August 9th Farm Equipment Auction Results
The auction for farm equipment held last month was an absolute success. There was a wide selection of used tractors, used combined with a used-to-date condition and many more on the market, and we certainly saw an abundance of interest from buyers. Thanks to Equipmentfacts and Equipmentfacts.com, more than 400 online bidders from different countries were able to sign up to bid on the auction.
The bidders on the internet were extremely engaged, having contributed to successful bids for more than 100 items, totalling $1,173,325 of auction profits. The two biggest sales for online buyers included the Kinze 4900 planter, which made $108,500, and a Case IH 7140 that brought in $162,000. These were huge profits for sellers.
Equipment facts and TractorHouse Increase Farm Equipment Auction Exposure
In the lead-up to the event, the auction of farm equipment was advertised in a two-page advertisement inside the TractorHouse publication, as well as the website TractorHouse.com. The online campaign resulted in the auction’s inventory receiving over 1 million online impressions.
The day before the auction, Ed’s Machinery’s site (hosted by TractorHouse) included live broadcasting of the auction as well as bidding on the internet, supported by Equipmentfacts. This resulted in more than 2,000 visits to the website as users were keen to keep an eye on the auction.
About Equipment facts
Equipmentfacts provides online bidding solutions for auctioneers who specialize in trucks and equipment. They also stream live auctions and support auctioneers with advertising and promotion of their auction.
The company has a wealth of expertise in the online auction business, a formidable technological infrastructure, and superior customer service, which makes them a perfect partner for auctioneers of all kinds. Ed’s Machinery has recently partnered with Equipmentfacts and has made them the sole supplier of our bidding online services. This partnership has proven to be very beneficial thus far, and we are looking eagerly to work with them for future auctions for farm equipment.
Don’t Miss the Next Ed’s Machinery Auction.
Ed’s Machinery has been running auctions for farm equipment since 2003. Auctions are held regularly and draw hundreds of local as well as online bidders. They comprise used tractors, second-hand combine and tillage equipment, used hay equipment, and many other items. We conduct auctions at Memphis, Missouri, three times each year on the third Fridays of March, the month of August, November, and December. If you would like to know more about the auctions, get in touch with us.
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