Rotten Tomatoes, NBCU-owned, launches a streaming channel. The Roku Channel is currently available. The channel will be later expanded to Peacock and Comcast’s Xumo.
Peacock will now host some of the most viewed programmings on Hulu. The contract between Comcast and Disney to stream NBCUniversal programs to Hulu was terminated.
NBCU owned rotten the roku peacock comcast
“The Hulu Agreement was terminated,” Lisa Scalzo, spokesperson at NBCUniversal confirmed to The Verge.
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The partnership will allow episodes of NBCUniversal shows such as Saturday Night Live and The Voice to debut on Peacock rather than Hulu after they air on pay TV. Hulu will no more pay for some of NBC’s biggest titles. The deal could give Hulu financial freedom to create original programming.
This change is likely to take effect during the next broadcast season, which could be in September or October. Variety reported that termination does not mean the end of all NBCUniversal programming on Hulu. Instead, deals have been made between the companies to keep shows like Law & Order SVU, This Is Us, and Hulu for several years.
The Wall Street Journal had reported previously about the impending shift in programming from Hulu to Peacock.
The deal is a major win for NBCUniversal’s Peacock. Since its infancy, Peacock relied heavily on its rights at major sports events like the Olympic Games as well as the Super Bowl LVI to bring in subscribers. However, Peacock hasn’t made the same splash with its original programming, perhaps due to Yellowstone being so far away.
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Peacock has the potential to attract new subscribers by adding highly-rated shows to its programming lineup, which could be a huge advantage in this highly competitive streaming space.
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