There has never been a better time to have a business account on Instagram. With over 1 billion monthly users, the platform has evolved into an essential marketing tool for brands.
About 80% of Instagram users follow at least one business account. In addition, 68% of weekly Instagram users log in to connect with content creators. The people on Instagram are eager to consume content and it’s a great chance to push your brand forward.
But running an Instagram business account is not an easy task. Besides creating content, you also have to work on marketing and bringing in engagement. Many influencers and brands buy Instagram followers to boost their accounts too.
Juggling all these tasks at once can overwhelm you. When you don’t function optimally, you’ll have a mediocre brand reputation that won’t attract users.
Thankfully, it’s going to get easier for you as Instagram has launched a few new in-built features. Marketers will find these tools handy as they specialise in bringing in traffic and conversions.
Want to know more about these new tools? Here are five Time Saving Instagram Features For Marketers that are extremely useful:
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5 Time Saving Instagram Features For Marketers
- Instagram for desktop
Instagram was initially a mobile-based social media app. However, the desktop version was launched recently too. Professional marketers prefer doing all the technical work on a desktop. So this feature helps accommodate their needs without compromising on the quality.
The desktop version offers a creator’s studio that lets you customise a post or schedule for later. You can leverage this feature to add a more professional touch to your business profile.
To use this feature, you can simply open Instagram from a desktop browser. Then click the + icon to start creating and uploading content.
- Instagram drafts
Instagram stories are a quick and easy way to share content with your audience. It is so effective that it brings in a whole flow of traffic on its own.
But even posting stories for brands is not that simple. A lot of work goes into a single story or post. You have to clear storyboarding content, team collaborations and approvals. So there is a lot of room for mistakes.
The new drafts feature allows you to save the story as a draft for 7 days until you’re ready to post it. This helps you perfect the content and visuals before you share them with your audience.
Also Read: 5 Reasons To Use Instagram For Brand Marketing | Instagram Marketing Facts
- Link stickers on Instagram stories
Earlier, only accounts with 10,000 followers were allowed to add links to their Instagram stories with the Swipe-Up option.
However, a recent update has ensured that any account can add link stickers to their stories. This is a great tactic for influencers and brands that want to promote their products and services.
Link stickers give a stronger CTA that prompts your viewers to check out your site. You can also potentially drive sales if you leverage this feature.
A great way to boost engagement is to buy Instagram followers. These followers will view the links on your stories and bring you more conversions. All you have to do is find the best sites to buy Instagram followers that are authentic.
- Auto-captions
Posting videos on Instagram used to be the most frustrating task for marketers. They had to use external editing software to add captions to the video. This was very time-consuming and bothersome.
But with Auto-Caption, the captions are auto-generated to the video. This way you can save time editing and focus on other important tasks at hand.
The feature currently only supports English. But Instagram constantly working to diversify this tool in the future.
- Switch between Instagram accounts
As a marketer, you may be responsible for handling more than one Instagram account. Earlier, you had to log out of one account and into the other manually. This is not very time-efficient as you have a lot of work to do.
The new Quick Switch feature allows you to jump from one account to the other with just a few clicks. So now you can go on promoting your brand without wasting time.
Conclusion
Instagram has become so popular that it influences the purchase decisions of many of its users. As a result, many people flock to the app to promote their goods and services. Marketers especially get the mammoth task of making a brand stand out from the rest.
So Instagram has come up with a few fresh features that are guaranteed to make your marketing jobs easier.
These new tools are built to give your marketing strategies a smoother edge. Additionally, you can find the best sites to buy Instagram followers to get better results with these features.
If you’re a marketing specialist, you can start leveraging these features to boost your brand.
