This article is targeted at GEN Z users because most Snapchat users are between 18-and 24. Explore these Wow Facts Snapchat below and have fun!
Snapchat isn’t limited to sharing pictures, messages, videos, photos, filters, or even stories. Snapchat is an effective instrument for marketing your business. You heard it correctly, but before you begin marketing using Snapchat, you should be familiar with the platform. So, let’s start with a snap.
What exactly is Snapchat?
Snapchat is a multimedia messaging application that lets you effortlessly chat with your friends and show or share life stories, pictures, videos, and filters with other users online.
Snapchat is accessible for download on IOS and Android Mobile Apps, and the application was created using the Python programming language. It can be easily downloaded through an app store.
Let’s get started!
Unbelievable Facts About Snapchat You Didn’t Know
1. Snapchat Active Snapchat Users
In October of 2019, Snapchat had 210 million active users per day. Snapchat is popular among the younger generation, especially those under the age of 16. This chart is from Statista, which shows Snapchat’s growth rate from 2014 to. Snapchat has a value of $23.5 Billion!
After reading these stats, You might be thinking about marketing your business on Snapchat, right?
2. 73 percent of Gen Z users
According to the sources, the large majority of Snapchat app users belong to Gen Z users. Generation Z is the youngest and has the largest share of using the app and earning revenue or Snapchat.
As per Pew Research, Snapchat is very popular among people between 18 and 24 years old.
If, as a marketer, you’re running ads using Snapchat, then you must focus on targeting the young aged 18-24.
3. 90% of 13-24-Year-Olds are on Snapchat
It’s not surprising that over 90% of people between 13 and 24 utilize Snapchat because teens are attracted to these filters, pictures, and videos, mostly because they can communicate without words. It’s the simplest method to stay in touch with your friends.
4. 63 percent of Snapchat is available every day
Wow! 63% of Snapchat users are on Snapchat every day, of which 49% use Snapchat frequently per day.
5. 61 percent (of users) are females
It’s a great way for marketers to conduct their ads, as 61 percent of Snapchat users are female because they naturally draw attention to colors, visuals, and connections.
Also, read How to Grow Instagram Following in 2022?
6. Vertical video advertisements on Snapchat
Did you know? Snapchat first introduced vertical video ads designed to be watched vertically using a mobile phone.
7. Snapchat’s Swipe-Up
Did you have any idea? Snapchat swipe-up is five times more than the normal click-through rate.
It’s an excellent reason for advertisers to promote ads on Snapchat due to its highly effective CTR by swiping up ads.
8. Ephemeral Content Marketing
Snapchat was also among the very first platforms to utilize this ephemeral content technique, which allows you to display your photos, videos, and other media that are only accessible for a short time. Then, as the feature gained a lot of attention, Facebook & Instagram copied ephemeral content from Snapchat.
The idea (Ephemeral content) is a fantastic way to generate sales since it creates a feeling of urgency.
9. Video advertisements on Snapchat
Here’s a statistic that will be an eye-opener for marketers.
Snapchat video ads provide over two times the amount of purchase or sales intent compared with other ad formats available on social media platforms.
According to the sources, Snapchat video ads delivered the highest sales of purchases compared to Facebook advertisements on video.
10. 25-30 mins on Snapchat
The average user spends between 30 to 45 minutes using Snapchat each day, which is remarkable. This could be one reason why 2.1 million snaps are uploaded every minute. Snaps are impulsive, imaginative, and extremely temporal.
11. What exactly is Picaboo?
Don’t get wrong! Snapchat’s first title was Picaboo.
12. 34 Failures in the past before Snapchat
Did you not know? Snapchat was finally successful after 34 unsuccessful attempts. This demonstrates the effort behind the development of Snapchat that we use to this day.
13. Snapchat downloads have doubled
The users have downloaded Snapchat 41.5 million times within a month following the introduction of the gender and toddler swap filters. That’s Crazy!
Also, read Instagram Marketing: Top 7 Trends For 2022
14. Mark Zuckerberg had his hand on Snap
Facebook CEO Mark Zuckerberg offered $3 Billion to purchase Snapchat. However, Snapchat’s Snapchat owners were unwilling to let it go.
15. Snapchat’s Mascot
Snapchat’s Mascot is known as Ghostface Chillah. You can purchase Ghostface Chillah’s plush toy for $17.99. Ghostface Chillah plush toy for $17.99