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Eic Dan Roth Fischer Axios

According to a statement by the editor-in-chief, _LinkedIn has created a team of creator managers to grow the platform’s community of content creators.

Why it matters: Substack, OnlyFans, TikTok, and TikTok have all led to an explosion of investment from tech companies in the creator economy. Snapchat and Facebook have created TikTok rivals, while Twitter purchased a newsletter platform.

They’re saying this: “Creators drive LinkedIn,” Dan Roth, the company’s editor-in-chief, tweeted.

“Creators are those who get the ball rolling and create original posts, stories, videos, articles, and so on. Roth tweeted: “Increasing followers; sharing news and linking to explain why they are worth our time.”

Also, read Most Significant Benefits of Instagram for Businesses

Roth said he is looking for a head of the community to report to him. According to the job posting, the head of the community will manage and build “a global team.”

LinkedIn posted the job listing stating: “We are starting a team to support and develop our content creators. We aim to source, nurture, and uplevel these important voices.”

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